Customer Lifetime Value (CLV) Calculator
Calculate how much revenue each customer generates over their entire relationship with your business.
CLV Inputs
Average amount a customer spends per transaction
How many times a customer purchases per year
Average number of years a customer stays with you
How to Use CLV
Set Marketing Budgets: Know how much you can afford to spend on customer acquisition
Prioritize Retention: Focus on keeping high-CLV customers happy
Segment Customers: Identify your most valuable customer segments
Optimize Pricing: Test price increases to maximize CLV
Improve Products: Invest in features that increase purchase frequency